6039. Aspen: The magazine - The Pop Art Issue

WARHOL. WARHOL, ANDY - DALTON, DAWID - JOHNSON, PHYLLIS (editor). Aspen: The Magazine in a Box. Vol. I, No. 3, "The Pop Art Issue". New York (Roaring Fork Press) 1966.

Box size about 310x230 mm. Designed by Andy Warhol and David Dalton, the magazine consists of separate sections and advertising housed in a box made to resemble a box of Fab detergent. Some damages in the corners of the box.

This issue, created and curated by Warhol, is widely considered the most desirable of the magazine's run, because of the inclusion of the Velvet Underground flexi-disc, which is considered the first of the band's commercially available recordings (though some sources say it was likely preceded by a few advanced copies of two Verve singles).

Contents include: 1. "Music, Man, That's Where It's At!", portfolio with three separate essays by Lou Reed ("The View From the Bandstand"), Bob Shelton ("From the Critic's Desk"), and Bob Chamberlain ("From the Dance Floor"), along with an original 33 1/3 flexi-disc acetate recording of "Loop" written by John Cale and credited to the Velvet Underground (with "White Wind" by Peter Walker on the B-side). 2. "12 Paintings from the Powers' Collection!", a portfolio of 12 cards reproducing art in John G. Powers' collection with comments by the artists: Larry Poons, Charles Hinman, Willem de Kooning, Roy Lichtenstein, Claes Oldenburg, Ernest Trova, Kenneth Noland, Gerald Laing, Jasper Johns, James Rosenquist, Andy Warhol, and Bridget Riley. 3. "Homeward Bound" by Bob Chamberlain, booklet. 4. Lacks the "The Plastic Exploding Inevitable," newspaper with contributions by Ronald Tavel, Jonas Mekas, Gerard Malanga, Patricia Oberhaus, John Wilcock, among others. 5. "Underground Movie Flip Book," small booklet with images from Jack Smith's Buzzards over Bagdad and Andy Warhol's Kiss. 6. "Ten Trip Ticket Book," small booklet with essays from the Berkeley Conference on LSD by Richard Blum, William Frosch, Rolf von Eckartsberg, Frank Barron, Joseph D. Lohman, USCO, Michael Harner, Richard Alpert, Eric Kast, Abram Hoffer, Claudio Naranjo, Paul Lee, Houston Smith, and Timothy Leary. 7. Loose advertisements: black and white sheet for Paraphernalia; a black, red, and white sheet for Guild Musical Instruments; a black, brown, and white pamphlet for Vanguard Records; a poster for Fladell, Winston, Pennette.

Art direction by David Dalton and Lynn Letterman. Aspen was a multimedia magazine published on an irregular schedule by Phyllis Johnson from 1965 to 1971. Johnson described it as "the first three-dimensional magazine."

Provenance: Lars Hall (1938-2018), prominent in Swedish public relations, designer and art collector, who studied at Konstfack in Stockholm. Hall was an Art Director and one of the founders of the advertising agency Hall & Cederquist AB in 1973. He also started Gallery Camera Obscura and later Lars Hall AB, (art direction and design). He was also an avid collector of books and Fine Art photography.